An Interview with Adobe’s Steve Forde on Innovation and Prioritization

In a post Final Cut Pro 7 world, video editors are concerned about the integrity and longevity of their editing software. Like modern rock n’ roll, technology is making it easy for post-production software manufacturers to “sell out” by prioritizing consumer accessibility over professional functionality. In the wake of the Creative Cloud 2017 release, Adobe’s Steve Forde assures Premiere Pro CC users that Adobe is steadfastly sold out for video professionals.