Mar 2

Mar 2 McDonald's Chicken Big Mac

Edited by Jimmy Falinski

Footage was a mix of Arri Amira and the Phantom high-speed camera. All slow motion was done in-camera. Footage was cut on-set and back at the production company.

The speed ramp technique I used for this commercial was done the old school way: chopping up the clip with the razor tool, and then retiming those individual clips. It doesn't have the smoothness of speed ramping with keyframes.

—Jimmy Falinski

Credits

Agency: DDB Copenhagen
Company: Spoiled
Director: Mike Nybroe
Dop: Claus Rosenløv
Producer: Amalie Herskind
Foodstylist: Christopher Bomann

Mar 2

Mar 2 Justin Odisho: How to Create a Handwritten Title Text Effect in Adobe Premiere Pro

Sean Schools

Tutorials, Effects

Learn how to create a unique handwritten text title in Adobe Premiere Pro CC 2017 with this tutorial. —Justin Odisho

Learn how to create handwritten text on your video in Premiere Pro. This is not a font—it's your actual handwriting! In this tutorial, Justin Odisho teaches how to capture your handwriting and composite it on your footage in Premiere Pro.

First, write your text with a black marker on a white piece of paper, as Justin demonstrates at 0:08. Then, take a picture of your text and import the photo into Premiere Pro. At 1:04 Justin cleans up with photo by drawing a mask around the text, eliminating all unwanted areas of the paper.

The next step is critical. At 1:29, Justin says to apply specific blend modes depending on what you want the final text to look like. Choose Multiply if want the text to remain black; choose Screen if you want to change the text to white. In either case, the blend mode is used to make the paper transparent and only the text visible.

In this example, Justin wants white text. So at 1:53 he shows how to invert the RGB curve (or luma curve) in the Lumetri Color panel; he sets the black point to white and the white point to black. This changes the black text to white, but still leaves some of the paper behind. Justin finesses the RGB curve into an S-shape which increases the contrast and eliminates the remaining paper.

Going further, Justin shows how to add a custom color to the handwritten text at 3:10. To do this, add a color matte under the text and apply the Track Matte Key effect to the text clip. Select the appropriate Matte track in the Effect Controls so the text reveals the color underneath it. From here you can nest the text and the color matte and apply transitions to your handwritten text.

Mar 1

Mar 1 Christian Maté Grab: How to Create an Instagram Story in Premiere Pro

Sean Schools

Tutorials, Workflow

Here's a quick tutorial on how to create Instagram Stories in Adobe Premiere Pro! As you may have seen it on my Instagram channel I often use videos I recorded with the Sony or the Mavic in my story so I put together how I create them in Premiere Pro, how to render the video and also how I send it to my phone in best quality. —Christian Maté Grab

Make your Instagram Stories more cinematic by sharing video edited and color graded in Premiere Pro. In this tutorial, Christian Maté Grab shares his method for creating Instagram Stories in Premiere Pro. He opens up his Sequence Settings at 0:33 to show you his vertical video dimensions for his stories. (Yes, vertical. It's a legit format now. Get over it.) He edits his Instagram stories in a 9:16 sequence that's 900x1600 pixels. As a bonus, Christian does some quick color grading in the Lumetri Color panel at 1:20.

At 1:58 Christian reveals his settings for exporting video to Instagram. Pause the video to read his settings as he scrolls through them. One key thing to point out is Christian uses a 15 Mbps bitrate and encodes his videos at Maximum Depth and Maximum Render quality.

Lastly, at 2:35 Christian shows how he uses Apple's Air Drop to transfer the video from his Mac to his iPhone to post to Instagram Stories.

Feb 27

Feb 27 YCImaging: Speed-Up Video Effect Tutorial (Adobe Premiere Pro)

Sean Schools

Tutorials, Effects

In this tutorial I show you how I do the Speed-Up/Speed Ramping effect in my videos using Adobe Premiere Pro! —YCImaging

Add some intensity to your video with a few stylized speed ramps in Premiere Pro. This technique is especially great for music videos. Chrystopher Rhodes a.k.a. YCImaging begins at 1:27 by cutting the clip where he wants the speed effect to occur. Then he increases the speed in the Speed/Duration window (CMD+R) as shown at 2:28. Increasing the speed shortens the duration of the clip, so Chrystopher extends the clip back to the next edit point. Then, at 2:57 he cuts the sped up clip where he wants the speed to return to normal.

Chrystopher throws in some flair by adding Additive and Non-Additive Dissolve transition to the sped up clips.

At 4:52 Chrystopher shares a really great tip: use speed ramps to transition from one clip to the next. Following his method, cut the end of the outgoing clip and the beginning of the incoming clip and add the same speed adjustments to both sides of the edit point.

You might ask why Chrystopher doesn't use Time Remapping in the Effect Controls. He explains at 5:22 saying he likes the consistency and simplicity of the Speed/Duration window.