Adobe MAX 2014: GoPro CineForm

[Updated 7/21/15] Check out this Go Pro Cineform analysis by Cinetic Studios.

Thinking about using GoPro CineForm as your new intermediate or archive codec? Maybe you're like other Premiere Pro editors, spoiled by its native editing capability, and are back to weighing the benefits of transcoding for post. Not sure what codec to choose? Listen to what some of the speakers at Adobe MAX 2014 had to say about GoPro CineForm...

GoPro acquired the CineForm codec back in 2011. The codec has become a professional industry standard and is known for it's efficiency in handling HD and higher resolutions while maintaining pristine image quality. GoPro CineForm is now available to Creative Cloud artists in the 2014.1 release. Check out these links from the Adobe MAX 2014 Sessions On Demand featuring key speakers Jason Levine and Maxim Jago to hear what they say about the GoPro CineForm codec. Skip ahead to the time indicated.

SORT, SELECT, CUT: BASIC LOGGING, INGESTING, AND ROUGH CUTTING WITH PRELUDE (S2446) - 16:40

DSLR VIDEO EDITING FOR CREATIVE CLOUD DESIGNERS (S2445) - 17:00

EDIT FASTER: QUICK TIPS AND TECHNIQUES FOR EDITING IN ADOBE PREMIERE PRO (S2429) - 8:40

When it comes to codecs, it does become a matter of preference to a degree. You should always select your intermediate or master codec based on the pipeline requirements of your project. To prove this selection can vary from project to project and from editor to editor, listen to Jeff Greenberg, another Adobe MAX 2014 key speaker, on his master codec of choice...

PREPARING VIDEO FOR THE WEB: COMPRESSION TECHNIQUES FOR VIDEO PROS (S2358) - 45:50